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Face to Face fundraising in the winter

Face to face fundraising has got off to a great start this winter.

January can be more challenging for fundraisers as donors want to keep warm rather than having a conversation on the street and door.

This year our face to face fundraisers have been having great conversations with donors and potential donors even though it is the winter.

It is often difficult to pinpoint the reasons for fundraising success.  We put it down to a mix of

  • in-depth training for the fundraisers so they speak passionately and authentically about the charity
  • nurturing of fundraising teams so they are fulfilled by their job
  • feedback from donors so fundraisers know they make a difference
  • maintenance of high professional standards
  • accurate record-keeping
  • day-to-day management of practical details to avoid any mis-communication
  • respect for fundraisers so they know they are valued

None of these factors depend on the weather, so we hope this record-breaking start to the fundraising year will continue even if the weather turns icy!

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