At Future Fundraising we wish you all a truly excellent 2012. The economic situation is no better but we feel excited and happy about the year.
The Diamond Jubilee and the Olympics are two important celebratory events take place this year which should contribute to a feeling of good-will. We expect that this will encourage donor retention (individuals to keep on donating to causes they already support), as well as motivate new donors. Forecasts for retail in London are already higher because of these events.
The Diamond Jubilee of HM The Queen in 2012. The Queen has now been on the throne for 60 years. She came to the throne on 6th Feb 1952 after the death of her father George VI , and her Coronation took place a few months later on 2nd June 1953. Celebrations of the Diamond Jubilee will focus on the central weekend of 2nd – 5th June. An additional bank holiday has been created for Tuesday 5th June, and the end of May bank holiday moved forward to make a four day weekend.
There was a surge of good will surrounding the wedding of Prince William and Kate last year, and we expect that the Diamond Jubilee will create a similar mood of celebration. The Queen will also be undertaking a programme during the year.
Olympics in London in 2012
The Olympic Games will be held in London and the surrounding area from the 27 July – 12 August. The Olympic site is well under construction, and athletes will be housed in a special “village”. This is in sharp contrast to the previous time the Games were held in Britain after the end of World War II. Athletes brought their own food because of the general food shortages, and no new buildings were erected, although Wembley Stadium could be used as it had not been bombed. Even so the Games were judged a great success and boosted the mood of the country. It is expected that the Games will have a favourable impact in 2012, and the mood could carry on over the duration of the Paralympics which will be held from 29 August to 9th September.
Tags: donor retention
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