Donor Attrition and Retention Survey 2011 shows F2F attrition rates returning to pre-recession levels
- Average street attrition back below 50 per cent
- Average first year street F2F at lowest recorded level
- Average doorstep attrition at 37 per cent
Rupert Tappin and Morag Fleming presented the results of the 2011 PFRA charity-wide survey at the PFRA AGM.
Attended by members of the Professional Fundraising Regulatory Association the results from the fourth annual survey are creating a reliable picture of face to face fundraising in the UK. This is part of a mission by Rupert and Morag to measure and value longvity of donation, rather than simply the acqisisition of donors.
A highlight from this year’s survey includes the fact that Door face-to-face fundraising has increased dramatically in the last year with over 550,000 donors recruited on the door step.
More information will be available at the IOF Convention at the beginning of July.
Tags: Attrition, Charity Fundraising, DARS Survey, Door Fundraising, Retention, Street Fundraising
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Thanks for the link. Although fundraising is a compasionate art, it is the data that drives that art. I love pouring over reports like these and implementing what I find. Nice post!
Thanks for the comment Hank. Yes, data is the side of fundraising that often gets forgotten but it is the way to measure effectiveness.