Benchmarking
The success of any regular giving campaign relies upon the balance between acquisition & retention. Too much focus on acquisition, and retention will suffer as high attrition will push back the break-even point. Concentrating too much on retention could see acquisition overly limited, driving up costs and restricting volumes recruited.
Working with over 30 charities across more than 100 separate campaigns, has given Future Fundraising a better understanding of some of the key drivers behind regular giving retention.
The Donor Acquisition and Retention Survey (DARS)
Benchmarking Face-to-Face Activity
